While some of us aren’t fully aware of what big data means, this term has rapidly gained traction since the beginning of the 21st century.
What is big data?
Big data is a collection of inundating data growing exponentially with time. As our world completely shifts to a digital realm, experts revealed that 463 exabytes of data will be created every single day worldwide by 2025.
This is why many brands and organizations today are also gravitating toward big data platforms that streamline their workflow and enhance operational efficacy. Using big data platforms requires a well-rounded foundational understanding of system integration and innovative management tools. This is why it’s important to know about big data management before you can ensure consistency and productivity in your business.
Vates provides powerful tools and software for businesses to help them grow and succeed. We give business owners unmatched insights to help them transform their organizations with special big data management tools and techniques. Our IT specialists are committed to helping businesses generate higher revenue and improve their workflow productivity.
Here is a comprehensive look at big data management and why it’s one of the essential tools for businesses.
What Is Big Data?
Big data is a term used to define a collection of data sets that is so large and complex that it becomes difficult to organize and process it using traditional data processing applications and on-hand database management tools.
Capturing, curating, storing, sharing, and transferring data sets while analyzing and visualizing them can be extremely challenging. This is why having the right tools and data management architectures that can help structure this overwhelming amount of data is very important.
Industrial analysts define big data using the five Vs:
- Volume – The volume is the size of the data. With the massive amounts of data present in the digital realm, it’s better to think about the volume of data in a relative sense. If the volume of the data you’re managing is larger than anything you’ve previously dealt with in your industry, then that is Big Data.
- Velocity– The rate at which the data is received or streamed. Any delays in the execution of this data will make your campaigns ineffective.
- Variety– Data comes in various types and forms, including different formats and structures. You could be dealing with numeric data or an unstructured text document. Being able to manage a variety of data efficiently is crucial for every business.
- Variability– Data can also be increasingly inconsistent with periodic peaks. One day something is trending on social media, and the next day it’s completely forgotten about. Seasonal and event-triggered data peaks can be difficult to manage, especially when dealing with unstructured data.
- Value– Every time business owners are managing data; they need to consider new sources and forms of data that can add commercial value to their business.
Big data has played a vital role in helping business transform their profitability and increase revenue because it helps to process real-time data and use it to make immediate and proactive changes.
If you’re ready to jump right into big data management, we’ve rounded up some helpful tips for you. Read ahead to learn five things you six things about big data management.
Understanding Data Management Architecture Will Improve Performance
Big data architecture forms the foundation of big data analytics, and having an in-depth understanding of the architecture will help you significantly improve data management. Big data architecture has the following layers:
- Big Data Source Layer– a big data environment that can manage batch processing and real-time data processing like IoT devices, SaaS applications, etc.
- Management and Storage Layer– receives data from the source and converts it into a comprehensible format that the analytics tools can read
- Analysis layer– the analytics tools source business intelligence from the big data storage layer
- Consumption layer– this layer receives the result from the analysis layer and sends them to the pertinent output layer (also called the business intelligence layer)
Once you’re familiar with the details of how the big data architecture organizes it and how the database execution model optimizes queries, you will have a better chance of writing data applications with high performance.
At Vates, our IT specialists can help you take your business to new heights because of their in-depth understanding of big data management and its architecture. We have invested extensively in our big data teams and the latest leading-edge technologies and have established a robust reputation for being the top big data consulting firm. We can provide you with the most reliable data solutions to help you make impactful decisions for your business.
You Need to Rethink the Conventional Approach to Storing Data
The conventional approach for analyzing, storing, and reporting data relies on putting data into predefined structures. But when it comes to big data management, both the organized and unorganized data sets can be analyzed and stored in their raw and original formats without using predefined structures.
However, you will need good practices in managing metadata for bigger data sets to eschew the risk of conflicting interpretations and inconsistencies. This means developing robust procedures for storing business glossaries, maintaining an interactive environment to formulate interpretations, mapping business terms to data elements, and establishing ways to transform data for analytical purposes.
You Have the Choice to Apply Any Necessary Data Transformations
In conventional systems, standardizing and cleansing data occurs before it’s stored in a predefined model. But when it comes to big data management, storing data in its raw and original form means you cannot standardize it when the data sets are stored.
This gives users great freedom to use their data in a way that suits them best. You will be free to transform this data in any form you like, as long as the transformations are not inconsistent or conflicting.
This also implies that you will require adequate tools and ways to manage data transformations and make sure the transformations don’t conflict and are coherent.
Your Data Management Strategy Must Include Stream Processing
In recent years, companies have moved away from collecting data only for analysis and storing it in static data storage spaces. It’s the era of streaming data, and we now have more content than ever.
Human-generated data is typically streamed from blogs, social media, and emails, while machines generate data from sensors, meters, devices, and other inter-connected machines.
This is why formulating a big data strategy with advanced tools and techniques to support streaming data is essential. It should properly analyze and filter out any meaningful information for a business.
These robust analytics will help businesses gauge customers and easily adapt to the ever-changing economic environment. These analytics also reduce operational costs because it gives you an actual idea of the market trends so you can make an informed decision.
Big Data Management Helps You Stand Out
Having a unique marketing approach makes you stand out from your competitors. Several companies nowadays use big data analytics to find exactly what their customers are looking for. These data analytics are very effective in pinpointing what you need to change in your marketing strategy.
For example, big data can be used to study the pattern of consumers. These patterns can then be used to identify trends and effective ways to make customers happy. Businesses like Amazon are now using big data analytical tools to tailor products and marketing plans in a way that appeals to their customers. They monitor online purchases and use sophisticated analytical tools to observe point-of-sale transactions.
Targeted campaigns and tailored marketing strategies help to build greater brand loyalty and help companies exceed customer expectations.
Big Data Fusion Analytics Will Alter the Way Organizations Operate
When businesses manage big data, understanding big data fusion analytics helps them build a more cohesive and robust model to understand the data better.
Big data fusion technologies like artificial intelligence (AI) and machine learning algorithm enable organizations to sift through data sets from various sources and create more accurate insights. These technologies are very useful when scanning and filtering an abundance of data and extracting meaningful insights.
Big data fusion analytics tools also provide a reliable way to develop security and investigation solutions that can lead to finding a potential wrongdoer.
We Are An Exceptional Big Data Consulting Firm That Can Help You Achieve Operational Success
Being an IoT solution and consulting company, we have highly-qualified IT specialists at Vates who can help you harness the true power of big data to elevate your business to new heights.
We have a decade of experience in providing unparalleled technological solutions to help your company successfully navigate the complexities that come with big data management. We have also worked extensively with AI, machine learning, software engineering, and creating quality prototypes for software that are high in production and operation.
With our experience in providing custom software development services, we are committed to going above and beyond in helping your business achieve operational efficacy and grow sustainability with the most reliable solutions.
We can work in multiple time zones, and our representatives are available 24/7 to help you address the needs of your global clientele. We aim to leverage the most cutting-edge technologies to help your organization develop robust IT infrastructures.
Ready to start working on your custom software development and receive personalized recommendations from the experts? Reach out to us today and let us help you build better connections with your customers.